Sources & methods
Where the numbers come from.
Operating facts come from the dealer-controlled platform. Industry figures come from the original research or the closest public record. Models show their assumptions.
Vespoke operating evidence
Recorded, observed and modeled are different claims.
The Barnes Crossing impact study labels each figure by evidence type. Delivery, repair-order, appointment, contract and activation counts come from governed aggregate records. Management observations stay attributed. Workflow savings and campaign outcomes remain models until operating receipts replace the assumptions.
- Recorded fact
- An operating-platform aggregate, system receipt, release record or production schedule supports the claim.
- Management observation
- An operating result reported by management without a controlled attribution design.
- Model
- A planning calculation with its rate, cadence or time assumptions shown.
Operating evidence is aggregated and public-safe. Customer information, store-level financials, lender information and restricted screenshots are not published.
Software economics
Figures used on the homepage.
- Newspaper Association of America data via PoynterClassified advertising revenue decline.
- Stanford HAI, AI Index 2025GPT-3.5-class inference-cost decline from November 2022 to October 2024.
- Automotive Ventures, Auto Intel ReportAverage monthly dealership software-spend benchmark, including the DMS.
- Cox Automotive, Power of Data StudyDealer satisfaction with vendor-supplied data insights.
- Dealertrack integration-cost calculatorPublished example of annual third-party integration fees.
Product benchmarks
Industry context used in the Work explorer.
- CDK research via Car Dealership GuyDealership data-quality benchmark.
- Foureyes benchmark via Car Dealership GuyLead-handling study covering 22,500 dealership websites.
- Car Dealership Guy, dealer-data caseReported email performance after customer records were unified.
- NHTSA 2025 annual recalls reportRecall-completion context.
- Strolid, automotive lead-response reviewPublished response-time benchmarks.
- TradePending CTA analysisPublished trade-in-flow completion benchmark.
- Demand Local conversion-rate reviewDealership website conversion benchmark.
- Cox Automotive AI studyDealer AI adoption and reported revenue-growth context.
Industry benchmarks provide context. They are not presented as Vespoke outcomes.
Ownership & safeguards
Public guidance used in the product principles.
- FTC, Automobile Dealers and the Safeguards RulePublic dealer-security guidance. Vespoke is not a legal or compliance provider.
Each Manifold article keeps its own sources and further reading at the end of the article.
Creative assets
Representative footage used on the homepage.
- Pexels, aerial view of a large vehicle operationRepresentative aerial footage used to establish dealership scale.
- Pexels, salesperson and customer consultationRepresentative showroom footage used for the customer-conversation scene.
- Pexels, cars at an auto repair shopRepresentative service-department footage used for the fixed-operations scene.
- Pexels, people working on laptopsRepresentative operator footage used to bridge the dealership scenes into the product demonstration.
- Pexels licenseCommercial use and modification terms for the edited homepage excerpts.
These scenes are representative footage. They do not depict Vespoke clients or imply endorsement.