Vespoke

Vespoke / decision infrastructure for car retail

Dealers who build their own win.

Turn the systems you already pay for into an operating layer your group owns.

Book a working session See the stack
Tailoring-pattern blueprint merging garment pieces with dealership data-system architecture
DMSdeals · service · GL CRMleads · notes · history SERVICE CRMappointments · check-ins WEBSITEclicks · forms · first-party MANUFACTUREROEM portals · allocation MARKET + APIScomps · recalls · book values /00 THE WAREHOUSE one customer. one record. owned by the group. TEXTS + EMAILoutreach, receipted DASHBOARDSone live picture ASKplain-English answers AUTOMATIONSwork that runs itself AI AGENTSthe data, safely AI PLATFORMfed store context
SOURCES DMS CRM SERVICE CRM WEBSITE MANUFACTURER MARKET + APIS /00 THE WAREHOUSE one customer. one record. owned by the group. OUTPUTS TEXTS + EMAIL DASHBOARDS ASK AUTOMATIONS AI AGENTS AI PLATFORM

Hover or focus a node to trace its path. Tap to pin.

Six paid-for sources. One owned warehouse. Every output uses the group's definitions.

Why now

The economics of software have changed.

Classifieds lost 70% in nine years. The cost of AI-class compute fell 99.6% in two.

% OF STARTING VALUE, BY YEARS SINCE THE SHIFT BEGAN

Newspaper classified revenue (2000 → 2018) AI compute cost, GPT-3.5-class (2022 → 2024)

Swipe to compare both curves →

0% 50% 100% 0 yrs 5 10 15 years since the shift began −69% in 9 years −89% in 18 −99.6% in 2 years

Last time, ad revenue collapsed. This time, AI compute cost did. NAA via Poynter · Stanford AI Index 2025.

The problem + hidden cost

The tools earn their keep. Coordination compounds.

Each tool adds another contract, login, integration, reconciliation, and copy of the data.

$29Kaverage monthly software spend for a franchise dealership, including the DMSAutomotive Ventures · 2021
< 1 in 3dealers satisfied with the data insights they receive from vendorsCox Automotive · 2024
$32Kup to, per year, in integration fees to move data between vendorsDealertrack · 2023

CONNECTIONS THAT HAVE TO AGREE, AS TOOLS ARE ADDED

Swipe to compare tool counts →

3 TOOLS 3 connections 6 TOOLS 15 12 TOOLS 66 Every connection is a reconciliation someone owns.

Twice the tools create more than four times the reconciliations. A warehouse settles the numbers once.

THE RENT REPEATS. THE ASSET STAYS.

Swipe to compare rent and build →

RENT — THE ILLUSTRATIVE RANGE RETURNS EACH YEAR YEAR 1 · $68K–128K YEAR 2 · $68K–128K YEAR 3 · $68K–128K BUILD — SCOPE IT ONCE OWNED BUILD the asset stays with the group

Illustrative rent: $3K–8K a month, plus Dealertrack's published estimate of up to $32K a year in integration fees.

The precedent

Owning the software is now within reach.

The edge is software they own.

OperatorSizeWhat they built
Asbury~150 storesClicklane, its owned digital-retailing platform
Go Auto70+ rooftopsAn in-house CRM, built 15 years ago
Crain Automotive16 storesCrain Vision: DMS, payroll, expenses, ROs, and sales
SutherlinMulti-storeA service-lane appraisal engine vendors would not build
One independentSingle store, $125MRecon software for less than one year of replaced subscriptions

What we build

Fifteen systems, built and running on one owned warehouse.

Built inside a 16-rooftop group. Open any system for its problem, replacement, result, and rollout status.

FOUNDATION/00Warehouse
INTELLIGENCE/01Ask/02Ledger/03Funnel/04Spend
ACTIVATION/05Audience/06Signals/07Recall/08Inbox
CUSTOMER-FACING/09Storefront/10Landing/11Counter
AUTONOMOUS/12Brief/13Market/14Bridge
Explore the full stack map

Latest impact // Barnes Crossing Auto Group // 16 rooftops

The group that stopped renting its own reality.

One warehouse. Fifteen systems. More than 26,000 deliveries a year.

Read the impact study

Engagement model

Start with one store. Keep what works.

1 storePilot on your numbers before wider rollout.
90 daysTo something live.
Month-to-monthNo long-term contract or auto-renewal.
RetainedKeep the code, warehouse, and data.

Start with the data.

In 45 minutes, map the sources and choose the first use case.

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